This blog is written by Eshu Marneedi.

I’m an Apple-centric technology blogger, and I write about how consumer technology impacts society and its people. My articles often start short but quickly turn into lengthy digressions on design, politics, software engineering, and more. I’m fond of good anecdotes and analogies, and you will find plenty in my work. I’ve been writing about technology for half a decade and have a keen interest in how things are made, who they’re made by, and how they’re used — whether they be smartphones or some of the most powerful language models on the planet. I’d like to think my inquisition adds at least some novelty to my work.

Essential Mac apps:

Blog recommendations:

Elsewhere

I’m on X, Threads, Mastodon, Instagram, Reddit, and Bluesky, all @EshuMarneedi. If you would like, you can follow me on whichever platforms you use.

You can subscribe to this blog via RSS — as I recommend you do — here. If you would like the JSON feed, you can find it here.

I also manage a Mastodon account called Today in X, a microblog about the social media website X and Elon Musk, the billionaire who runs it. It’s mostly satirical. You can follow it if you find it difficult to keep up with the flow of X news as the platform descends into chaos.

I used to write on Medium before switching to my own blog. Many of my articles and reviews are still on Medium, and I still frequently link to them. You can find and read them there — just don’t veer too far down the list because the old ones are, let’s just say, not the best literary work.

In addition to blogging, I’m also a software engineer. I write an app called Citations for iPhone, iPad, Mac, and Apple Vision Pro to help students format citations for academic papers. You can download it for free on the App Store — it has no ads or in-app purchases and it never will.

I also occasionally contribute to open-source projects on GitHub. I mostly write Swift.

My Writing

I frequently write about “Big Tech” companies and how they change our lives, for better and for worse. You will mainly read four types of articles from me: links, reviews, event coverage, and news analysis.

Links are easily the most frequently posted pieces and comprise commentary on other work on the web, whether it is news, other analysis, or other opinion pieces. I read and link to a lot — If I have something to say about anything, I write about it here. Product reviews are less frequent, but long and detailed, going beyond the specifications sheet and constructing a careful narrative that aims to be both entertaining and insightful. Event coverage is usually posted a day after an event and during trade shows like the Consumer Electronics Show, and news analysis is long-form writing about the news and its implications.

Pieces of all four categories have been shared extensively across tech-adjacent circles on social media and have reached the top of news aggregators like Techmeme and Hacker News.

Feedback

I encourage you to send me your thoughts regarding pieces on this blog. I really do love reading feedback, and all of it is welcome. If you use any of the social media platforms listed above, feel free to mention me on any of them — I try to get through them all. If you would prefer to keep your correspondence private, that’s also alright — you can email me at e@eshumarneedi.com. No need to feel bad, email is always appreciated. I check that inbox frequently.

This Website

This blog is hosted by Micro.blog using Hugo. The theme is a heavily customized version of Tiny Theme. I have made numerous modifications to the original theme, but it is excellent on its own.

I write using a custom style guide, adapted from The New York Times Manual of Style and Usage and The Associated Press Stylebook. The Oxford comma rules.